Before an employee is even brought on board, the likelihood of retention already has begun. Some employers make the mistake of giving a false image of the role, corporate culture and expectations, but an employer can improve the odds of retention simply by providing a realistic job preview while hiring, says Elise Freedman, director in talent management for Towers Watson, a global professional services company in New York City.

 “With a realistic job preview, it’s about making sure that everybody in the process – from the recruiter on through the other folks interviewing the candidate – understands the job and how the corporate culture would impact the role,” Freedman says. “When the individual gets there and the reality matches what was communicated, you have a much stronger likelihood of being able to retain someone longer.”

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