Editor's note: Benefits Selling's Broker of the Year finalists will be revealed Monday-Friday this week. Meet our second finalist.

While Aaron Davis, president of NextLogical Benefit Strategies in Westminster, Md., handles a full ancillary line, including dental, vision, life, and disability insurance as well as consumer-driven health plans, he finds that a strong focus on health insurance and wellness is especially important in today's marketplace. The existence of many businesses is even threatened today because health care costs are rising so substantially.

"As a society, we're getting older, and now we have to pay for all these drugs that go along with just becoming older, so it has a huge impact on health care costs," Davis says.

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