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As health care reform looms, voluntary benefits are expected to play a major role in the new health care landscape, says William (Tinker) Kelly, president of Voluntary Employee Benefit Advisors in Nashville, Tenn. High-deductible health plans are continuing to grow, making for many opportunities in the voluntary benefits sector.

Specifically, accident coverage and critical illness are expected to become increasingly popular in this environment of HDHPs, Kelly says. These deductibles are so high that many employees would be in trouble should they face a medical emergency, but these voluntary products can help provide some financial protection.

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