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Attending the Consumer Electronic Show in January got me thinking about what it means to be a consumer. Is it even possible to create a definition that is functional and actionable?

The concept of “the consumer” is as old as recorded history and probably has its roots even farther back. People have had needs—and other people have found ways to satisfy those needs—since the beginning of time.  At the very core of it, that may be the simplest definition of a consumer: one who has a distinct set of needs and the ability to seek out means to satisfy those needs to the highest level of efficiency, with the lowest level of sacrifice.

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