As health care costs continue to climb, AaronDavis, president of NextLogical Benefit Strategies in Westminster,Md., is dedicated to helping his clients battle these higher rateswith creative solutions that focus on employee health along withhis full line of ancillary products.

Many brokers tend to take a more reactive approach to managinghealth care. Once the renewals are in, a broker might then look atdifferent employee contributions, benefit plan changes or carrieroptions. However, Davis believes true cost savings come from makinglong-term, sustainable health changes among the employeepopulation.

“We tend to be a very nontraditional firm, and we havenontraditional outcomes and benefits as a result,” Davis says. “Wedecided to take a proactive approach regarding today's health careenvironment. More than half of our staff is made up of health careclinicians, wellness experts, dieticians and behavior modificationexperts.”