As health care costs continue to climb, Aaron Davis, president of NextLogical Benefit Strategies in Westminster, Md., is dedicated to helping his clients battle these higher rates with creative solutions that focus on employee health along with his full line of ancillary products.

Many brokers tend to take a more reactive approach to managing health care. Once the renewals are in, a broker might then look at different employee contributions, benefit plan changes or carrier options. However, Davis believes true cost savings come from making long-term, sustainable health changes among the employee population.

“We tend to be a very nontraditional firm, and we have nontraditional outcomes and benefits as a result,” Davis says. “We decided to take a proactive approach regarding today's health care environment. More than half of our staff is made up of health care clinicians, wellness experts, dieticians and behavior modification experts.”