You might call it the rise of voluntary benefits. The game changer in benefits offerings. Call it whatever you want, but voluntary benefits have exploded in recent years.

A decade ago, voluntary products were mainly offered by large employers as a way to both increase engagement as well as curb the rising cost of health care—after all, voluntary benefits can be added by employers for no extra cost.

But today, organizations of all sizes are broadening their menu of voluntary benefits to offset coverage gaps, especially as employers further reduce their contributions to cut costs.

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