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The U.S. asset management industry is shifting its marketing muscle toward alternative investments and international equities at a rapid pace. In March, Putnam Investments President and CEO Robert Reynolds issued a challenge to financial advisors to seek value beyond U.S. mainstream equity and fixed income investments. Speaking at an annual Financial Advisor/Private Wealth Retirement Symposium, Reynolds said that “conventional wisdom shaped by decades of high-return investing – first in equities from 1982 to 2000, then in fixed-income markets over most of this young century – needs to be re-examined, revised or even scrapped.”

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