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We can probably all agree that lettuce, as a product, is a commodity. If there is a head of lettuce sitting on your kitchen counter, it could have been purchased at any store, with any provider’s brand name, and there is nothing to differentiate it from another head of lettuce of equal size and freshness. 

BenefitsPRO Broker Expo 2020Event

The premier educational and networking event for employee benefits brokers and agents.

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BenefitsPRO Broker Expo 2020Event

The premier educational and networking event for employee benefits brokers and agents.

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