We can probably all agree that lettuce, as a product, is acommodity. If there is a head of lettuce sitting on your kitchencounter, it could have been purchased at any store, with anyprovider's brand name, and there is nothing to differentiate itfrom another head of lettuce of equal size andfreshness. 
So when a question like “What's the price of lettuce today?” isasked, the implication is that the price of the head of lettuce isthe differentiating point for a consumer.
That takes us back to our discussion about trade-ins from lastmonth.
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