To celebrate the 10th anniversary of Benefits Selling, we decided to pick 10 things that have really influenced and changed the benefits industry during the past decade.

We knew consumer-driven health care had to be on the list—its rising popularity has been a true thing to watch in the last decade. Employers and employees both have been embraced the concept. Health saving accounts assets set new records each year. Some brokers specialize in that business alone. Incentive and wellness programs are all the rage.

Though there's no denying its growing popularity, there's still a lot of work to be done. A new report from Aflac sheds light on what consumers really think about consumer-driven plans, and unfortunately the reaction sounds like one big, collective "huh?"

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