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Are you as tired as I am of hearing the repeated lobbyist mantra that there’s no difference between the fiduciary standard and the suitability standard? At issue is the blatant attempt to reframe the argument from a legal client-centric matter to a mere marketing war between two competing – and, it is implied, equal – business models. The already jaded consumer can only conclude the whole thing is nothing more than Madison Avenue sloganeering and gimmickry. 

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