It might seem incredibly obvious but, upon receiving a job offer, failing to negotiate could hurt a job candidate's final compensation, according to a recent survey by The Creative Group.

The survey finds that 63 percent of advertising and marketing executives report that they are at least somewhat open to salary negotiations as opposed to only 28 percent who are not.

Of that 63 percent, 23 percent of respondents say they are very willing to make negotiations. Meanwhile, among the respondents who are not open to negotiations, 14 percent say they are not at all willing.

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