It might seem incredibly obvious but, upon receiving a job offer, failing to negotiate could hurt a job candidate's final compensation, according to a recent survey by The Creative Group.
The survey finds that 63 percent of advertising and marketing executives report that they are at least somewhat open to salary negotiations as opposed to only 28 percent who are not.
Of that 63 percent, 23 percent of respondents say they are very willing to make negotiations. Meanwhile, among the respondents who are not open to negotiations, 14 percent say they are not at all willing.
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"Job seekers often have more leverage than they realize when negotiating a starting salary," said Donna Farrugia, executive director of The Creative Group. "Businesses that have gone through the process of selecting a top candidate are motivated to hire that person even if they have to sweeten the deal."
Farrugia also finds that salary negotiation conversations should be treated delicately.
Executives find that job candidates who are most prepared and show how they provide value tend to have more success with salary negotiations.
Generous benefit packages can also be used as part of negotiations as well as growth opportunities can also be leveraged when a higher compensation is not possible.
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