Now that I’m (mostly) recovered from last month’s BenefitsSelling Expo—our biggest, by the way, with more than a 1,000 peoplecrowded into the Marriott Marina in San Diego—I’m struck by acouple of things.

One, just how big of a deal next year is. I know that almostsounds naive, but we’ve been talking about this legislation for solong that it’s almost become this vague, esoteric threat thatalways seemed to linger at the periphery. It’s threatening, to besure, but it’s so far out there that its exact impact on ourday-to-day lives has been hard to quantify. But now that it’salmost here, it seems more overbearing than ever before.

And on that note, the second thing that’s still gnawing at meafter talking to dozens of brokers last week is just how littletime we have left. Enrollment in the exchanges kicks off inOctober—talk about your trick or treats. That gives us less thanfive months to get our (stuff) together.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.