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Here’s the skinny. I’ve written about the problem of choice overload and the detrimental effect it has on 401(k) plans (see, “4 Proven Strategies to Reduce Choice Overload in 401(k) Plans,” FiduciaryNews.com, June 4, 2013). Behavioral finance has been a “hobby” of mine ever since I started my own firm in the mid-1990s. I like it because it’s true. It’s true when it comes to picking stocks. It’s true when it comes to buying mutual funds. And it’s especially true when designing 401(k) plan investment menu options

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