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Photo credit: University Archives at the Rod Library, University of Northern Iowa

I’m the first to admit that I have forgotten a lot of what I learned as an undergraduate student at the University of Northern Iowa (in all fairness I have learned a lot since then as well). But there is one thing that has stuck with me for the last 25 years and I think about it often. It is the inscription above an entrance to one of the historic academic buildings on campus, Wright Hall: “Do not do what is already done.”

This simple statement challenges all of us to be better, faster, less expensive, or different.  In a sea of sameness, where competition among financial professionals to build new business is intense, different can be a game-changer.

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