A rose by any other name …

Apparently marketing does make a difference, at least in the mutual fund world, notes Matthew Heimer on MarketWatch's Encore blog.

"With interest rates having cratered as a result of the Federal Reserve's post-recession stimulus policies, retirees and other investors have been scrambling to find investments that will produce the income they aren't getting from Treasuries and other low-risk bonds," Heimer writes.

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