ST. PAUL, Minn. (AP) — The call center for Minnesota's new health insurance marketplace will be operational Sept. 3 to help prepare consumers for buying coverage when open enrollment begins a month later, officials said Wednesday.

MNsure's executive director, April Todd-Malmlov, updated board members on customer assistance plans for the exchange, where starting Oct. 1 about 1.3 million Minnesotans are expected to get their coverage, including 300,000 who don't currently have health insurance.

Todd-Malmlov said the goal is "a seamless customer service experience for everyone using MNsure" with "one common front door" for everyone using the system, whether they're individual purchasers or smaller businesses seeking coverage for their workers.

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