Despite a growing demand from consumer and industry groups for greater transparency from health benefits providers, health plans continue to resist offering much beyond the most basic tools to evaluate pricing and related factors.

That's the latest from a benchmark study presented this week by HealthSparq at the America's Health Insurance Plans Institute 2013 in Portland.

The company, a health care transparency solution vendor, said most health plans aren't offering "essential health care cost and quality information to members." But to continue to resist will be futile, because pressure continues to mount for health plans to come clean on costs and benefits.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.