The NFL Players Association is expanding its financial education program for players and former players, adding an unbiased Financial Helpline designed by Financial Finesse, a provider of workplace financial education programs.

The program is designed to help players make more informed financial decisions and make a smoother transition into post-football careers – an often big challenge to athletes who make the majority of their lifetime income in their early 20s and tend to live extravagant lifestyles.

"It certainly is different from working with traditional employee groups where income and savings balances tend to increase as the employee ages," said Liz Davidson, CEO of Financial Finesse. "We have to think like a player — what's important to a player, what kind of messaging would resonate with them, colors, visuals, wording, timing, and delivery mechanism are all vitally important." 

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.