We can probably all agree that lettuce, as a product, is a commodity. If there is a head of lettuce sitting on your kitchen counter, it could have been purchased at any store, with any provider's brand name, and there is nothing to differentiate it from another head of lettuce of equal size and freshness.

So when a question like "What's the price of lettuce today?" is asked, the implication is that the price of the head of lettuce is the differentiating point for a consumer.

That takes us back to our discussion about trade-ins we had a couple months ago.

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