Big Data is all the rage but taming all the information flowing through the world's computer networks, mobile devices, social media channels and so on is a huge job.

Chicago-based Envestnet, among a handful of others, is trying to help retirement plan advisors and others in the finacial services industry corral all of that Big Data. The publicly traded wealth management software company does so, it says, by looking at Big Data from a different perspective.

"(The term) Big Data emotes this NSA prism that we are taking from you and not giving back," said James Patrick, executive vice president, advisor-managed programs for Envestnet. "We are the opposite of Big Data. We are taking data and making it actionable."

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