A 2011 report from the National Stock Professionals found 66 percent of companies surveyed noted less than 40 percent participation in employee stock purchase plans. These company-run stock plans allow employees to purchase stock through the company at discounted rates. 

Given improving economic conditions, many companies are beefing up ESPP options, boosting employee benefit plans. Here are five reasons why Fidelity says it's time to give these vehicles a second look.  

1. The Discount

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