WellPoint Inc. is planning to spend millions of dollars, especially in California, to support marketing of its new exchange plans.
Joseph Swedish, the company's chief executive officer, and Wayne DeVeydt, the chief financial officer, made that point Wednesday during the company's quarterly earnings call.
WellPoint runs a Blue Cross plan, a Blue Shield plan or both in 14 states. The company has filed applications to sell individual "qualified health plans" through exchanges in 140 "rating regions" in those states, and expects to "selectively participate in several small-group exchanges," Swedish said.
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