WellPoint Inc. is planning to spend millions of dollars, especially in California, to support marketing of its new exchange plans.

Joseph Swedish, the company's chief executive officer, and Wayne DeVeydt, the chief financial officer, made that point Wednesday during the company's quarterly earnings call.

WellPoint runs a Blue Cross plan, a Blue Shield plan or both in 14 states. The company has filed applications to sell individual "qualified health plans" through exchanges in 140 "rating regions" in those states, and expects to "selectively participate in several small-group exchanges," Swedish said.

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.