CHICAGO — President Barack Obama's administration is courting female bloggers to play a role in a massive campaign aimed at informing the public about the benefits of the new health care law.
Over breakfast at a blogging conference Thursday in Chicago, U.S. Health and Human Services Secretary Kathleen Sebelius asked a banquet hall full of bloggers — most of them women — to help spread the word about new health insurance opportunities that begin this fall under the Affordable Care Act.
Many uninsured Americans know little about how the law will affect them, Sebelius said, and want information from people they trust.
"I bet you more people could tell you the name of the new prince of England than could tell you that the health market opens Oct. 1," Sebelius said at the national BlogHer conference.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
