eHealth Inc. hasn't given up hope that the new Patient Protection and Affordable Care Act exchange system will help the company boost sales.

The parent of the Web-based health insurance supermarket — one of the major popularizers of the idea that the U.S. should have a "Travelocity for health insurance" — is still trying to persuade state and federal PPACA exchange builders to let it help drive business to their programs.

The company already has negotiated a major alliance with a private exchange — a private, Web-based, multi-carrier alternative to the PPACA exchanges.

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.