Some are still hoping for a piece of exchange pie. (AP photo/Larry Crowe)

eHealth Inc. hasn’t given up hope that the new Patient Protection and Affordable Care Act exchange system will help the company boost sales.

The parent of the eHealthInsurance.com Web-based health insurance supermarket — one of the major popularizers of the idea that the U.S. should have a “Travelocity for health insurance” — is still trying to persuade state and federal PPACA exchange builders to let it help drive business to their programs.

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.

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