The Centers for Medicare & Medicaid Services may let a Web broker work with the public exchanges it expects to run in 36 states in 2014.

EHealth Inc. – the parent of eHealthInsurance.com, a 15-year-old commercial health insurance exchange — said CMS has agreed to let it connect with the Patient Protection and Affordable Care Act exchange program "data hub."

EHealth could use information from the hub to help consumers enroll in the "qualified health plans" to be sold through the federal exchanges, the company said.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.