At least one more company, Getinsured.com, has received permission to plugin to the public exchange "data hub."

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It and eHealth Inc., among others, are trying to lay thegroundwork to serve as "Web entity brokers" for the 35 stateexchanges that the Centers for Medicare & Medicaid Serviceswill operate.

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Some news organizations are reporting that as many as five Webbrokers may have negotiated data hub agreements withCMS. A CMS representativedeclined to release a list of the Web brokers with exchange datahub agreements.

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"We have worked to ensure consumers will have a wide range ofways to sign up for health coverage this fall, including working toensure Web-based brokers a part of this effort," the representativesaid. "We have come to agreements with several such brokers,including eHealth, that will allow them to sign consumers up forcoverage."

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CMS, an arm of the U.S. Department of Health and Human Services,is setting up the hub to help the new Patient Protection andAffordable Care Act exchanges get consumers' tax information.

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The exchanges are supposed to use the information to determinewhether people are eligible for Medicaid, the new PPACA healthinsurance purchase tax credits, or other government programs.

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EHealth, the parent of the eHealthInsurance.com website, reported earlier thisweek that it had negotiated a data hub agreement.

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GetInsured.com said it hopesto sell coverage in the District of Columbia and the 15 states thatare setting up locally run exchanges. The company has technology support contracts withthe state-based exchanges in California and New Mexico.

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GetInsured.com also said it will support its public exchangeoperations with licensed call center representatives in Phoenix andin Marietta, Ga.

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See also:

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.