Consumers are getting a clearer picture of how much they will pay for health insurance under PPACA as more states unveil rates and details about their public health insurance exchange plans.

California said it will offer a total of six plans in its Small Business Health Options Program small-group exchange, including Blue Shield of California — but not including WellPoint's Anthem unit.

Managers of the state's Covered California SHOP exchange say average rates for moderately generous, "silver" level plans in San Francisco County, for example, will start at $223, and that the average cost of the three lowest-priced silver plans will be 28 percent cheaper than the average price of comparable small-group coverage in 2013.

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.