Does your physician have a financial stake in the radiology lab she sends you to? Are you being steered to use a non-generic drug because your primary care doctor attended a private dinner party paid for by the Big Pharma company that makes the pills?

Now, those sorts of transactions will have to be disclosed to the U.S. Department of Health and Human Services and the Centers for Medicare and Medicaid Services.

A new set of Sunshine rules — "Transparency Reports and Reporting of Physician Ownership or Investment Interests" — went live this week.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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