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In this photo taken Wednesday, July 17, 2013 pedestrians pass by a Blue Cross Blue Shield of North Carolina trailer at the downtown farmer's market in Raleigh, N.C. (AP Photo/Gerry Broome)

MORRISVILLE, N.C. (AP) — Just down from the Target and Gander Mountain big-box stores and between a nail salon and dental office, North Carolina’s largest health insurer opened its first retail store.

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