Federal exchange regulators are trying to protect small business owners against efforts to make applications more complicated.

Gary Cohen, the director of the Center for Consumer Information and Insurance Oversight, hammered home the need for simplicity in a new memo.

"Requests for information from application filers should minimize the burden on the applicant," Cohen says.

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.