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It was the illness, hospitalization and eventual death of a loved one in 2005 that led Jay Drayer to launch CareFlash, an online community created to enable social healing and, as it turned out, which could help reduce employee presenteeism and absenteeism.

A chief financial officer at the time, Drayer recalled that well wishes and initial offers of help from family and friends were wonderful immediately after the diagnosis was delivered. But once the severity of the situation set in, so, understandably, did the awkwardness and lack of engagement within his various communities of family, friends and business.

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