It isn't just your teenager who's infatuated with the latest technology.
A study by Prudential Insurance Co. of America found that a high percentage of benefits brokers are using tablets and smartphones to access leads, marketing and sales materials, or wish they had access to that technology.
According to "Tapping the Potential of Technology," nearly 30 percent of brokers use tablets to access benefits marketing material and plan information and another 30 percent wish they had access to the technology. Another 20 percent use mobile phones to access the material, and 20 percent to 25 percent wish they had access to such resources.
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