Managers of the New York Health Benefit Exchange unveiled the official name of their insurance store — New York State of Health: The Official Health Plan Marketplace — Tuesday during a live webcast.

Donna Frescatore, the executive director of the exchange, also included the names of the final exchange plan menu.

The "qualified health plan" menu will include the state's Blue Cross and Blue Shield plans, including a unit of WellPoint Inc., two units of UnitedHealth Group Inc., and Freelancers Co-Op. The QHP menu does not include plans from Aetna Inc. or Cigna Corp.

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.