The new public exchanges could have trouble with attracting young people — or trouble with meeting the health insurance needs of older consumers.

Steve Zaleznick, a marketing strategist at HealthPocket.com, and Richard Hamer, a market analyst at Deft Research, suggest getting older uninsured consumers into the exchange system could be tougher than most expect.

The market researchers make that argument in a paper based on hypothetical coverage price data and a survey of 5,084 uninsured U.S. consumers ages 18 to 64.

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.