The new public exchanges could have trouble with attracting young people — or trouble with meeting the health insurance needs of older consumers.

Steve Zaleznick, a marketing strategist at, and Richard Hamer, a market analyst at Deft Research, suggest getting older uninsured consumers into the exchange system could be tougher than most expect.

The market researchers make that argument in a paper based on hypothetical coverage price data and a survey of 5,084 uninsured U.S. consumers ages 18 to 64.

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.