Slow but steady. That's maybe the best way to describe the increased public awareness in the exchanges.

Analysts at the Kaiser Foundation have published data supporting just conclusion, among others, in a summary of results from a telephone survey of 1,503 U.S. adults ages 18 and older.

About a third of all of the participants said they had heard "some" or "a lot" about their states' exchange programs by mid-August, up from 22 percent in June.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.