Financial service providers are reaching out to advisors more than ever before, according to research by Cogent Research. They are using more traditional means, like email and print mailings, but also are branching out into webinars and social media.
According to Cogent Research's "Advisor Touchpoints" study, advisors receive an average of 126 contacts per month from product manufacturers, significantly more than the 110 touches per month reported a year ago and the 103 touches per month reported five years ago.
Cogent surveyed 1,700 financial advisors in the U.S. for its data.
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