The closer the nation gets to the full implementation of the Patient Protection and Affordable Care Act, the bigger the numbers being tossed around become.

The other day it was 37 million — the number of people a Stanford Medical School study suggested might bolt their employer health plan for exchange coverage. Now, we hearing that 40 million folks may enter drug and/or alcohol rehab programs once the act takes effect.

Understandably, this could lead to a huge demand for new treatment services that are aligned with the guidelines and goals of the act.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.