The Centers for Medicare & Medicaid Services says agents and brokers have an incentive to help small employers jump into the public exchanges early.

Employers that sign up for Small Business Health Options Program plans during an annual special enrollment period — from Nov. 15 through Dec. 15 — can get coverage without meeting the standard 70 percent employee participation minimum.

CMS mentioned the special enrollment period provision in a fact sheet for exchange agents and brokers who will help employers enroll.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.