In an attempt to reach out to a group characterized by a high percentage of uninsured people, the Obama administration has launched a program designed to encourage gays, lesbians, bisexuals and transgender individuals to purchase health care through the Patient Protection and Affordable Care Act.

The campaign has been dubbed "Out 2 Enroll." It was officially unveiled last week at a White House luncheon hosted by Health and Human Services Secretary Kathleen Sebelius.

The White House issued a press release trumpeting the campaign, in which it cited studies, stats and anecdotes to support its theory that the LGBT community desperately needs the protection of the act.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.