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A clinical applications counselor worker helps a would-be buyer fill out papers to sign-up for new plans through a health insurance exchange in New Jersey. (AP Photo/File)

The buzz created by the opening of the public insurance exchanges has stirred interest in their private-sector counterparts. Whether it will lead to new customers is another matter.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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