Small businesses that are growing may well be the sweet spot for employee benefits consultants over the next couple of years.

A LIMRA study of small businesses reveals that a very high percentage of those on a growth curve with between 10 and 24 employees see the need for a benefits broker to help them with their health benefits strategies.

LIMRA asked respondents about their planned use of benefits advisors for the next two years. Of all those surveyed, 94 percent said the need for such help will either stay the same or increase.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.