Health Republic Insurance of New York has brought in Bill Friedman to try to win the hearts of the state's brokers.

Friedman, a health insurance sales veteran who's worked for AMG Health Plans, is serving as director of broker relations for the new carrier. He's recruiting agents, brokers and sales operations, and support staffers. 

He's also spreading the message that the company will be customer-owned; pays commissions of 2 percent in the individual market and 3 percent in the small-group market; and has low premiums low by New York state exchange standards, and very low by the state's commercial individual market standards.

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