For carriers, the exchanges are no fad. Instead, they're a powerful — and strategic — sales channel.

A new survey from Array Health of 140 health care insiders — including carriers, brokers, providers, consultants and TPAs — found that 70 percent of carriers are expected to participate in both private and public exchanges over the next six months.

Another 9 percent said they'll participate in only the private exchanges, 10.5 percent will participate only in the public ones and 10.5 percent said they won't play at all.

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