Illustration by Jesse Lefkowitz

A few years ago, executives at NorthBay Healthcare in Fairfield, Calif., decided they wanted a place on the Fortune “100 Best Places to Work For” list. That’s a lofty goal for a small health care system. But as they saw it, there was much to be gained from the effort. Health care employers can experience high turnover. To combat that — and build a high-quality workforce — NorthBay began looking at employee compensation and benefits packages.

Ken McCollum, NorthBay’s vice president of human resources, started researching the vast array of benefits offerings in order to build a package that would not only land NorthBay on the Fortune list, but more importantly, offer benefits employees value and change the way they perceive their employer. As part of his research, McCollum began looking into concierge benefits.

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