CHICAGO – Jim Pshock has been arguing the case for wellness programs a while now, though his job got somewhat harder this year after regulators issued a set of guidelines that unleashed a torrent of questions from skeptical employers.

Were these programs really worth the time and investment? Why should a company, whether fully or self-insured, even bother?   

Presenting Wednesday at the annual meeting of the Self-Insured Institute of America, Pshock, the CEO and founder of Cleveland-based Bravo Wellness, laid it out for his audience, trotting out one statistic after the next that even the most hardboiled chief financial officer would find tough to ignore.

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