Two Patient Protection and Affordable Care Act exchange program competitors say exchange publicity seems to be increasing interest in their own products and services.

Assurant Inc. now sells individual and small-group health insurance, including medical insurance, limited-benefit policies and supplemental products in the non-exchange market. The company says it is thinking about whether to try to sell coverage through the exchanges in 2015 and in later years.

eHealth Inc. has been running what amounts to its own private, for-profit health insurance exchange website for years. The company hopes to act as a Web broker for the federal government's Healthcare.gov exchange enrollment system.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.