More evidence is piling up that with the advent of healthcare reform, more Americans are willing to test new health insurance models to obtain coverage.
The latest data to support this notion comes from Valence Health in a survey of 550 U.S. adults. Its "U.S. Attitudes Toward Health Insurance and Healthcare Reform" found that more than a third of respondents would try insurance plans offered through hospitals, health systems or state-run Consumer Oriented and Operated Plans, or CO-OPs.
"We may be about to see a major shift in the way Americans choose to buy health insurance," said Kevin Weinstein, Valence's chief marketing officer. "If only 5 percent of insured Americans actually try new insurance options, that translates to nearly 10 million people who account for more than $20 billion in healthcare spending. Imagine if we start to educate the majority of people who said they were still unsure about their options. We are talking about creating a huge monetary shift in the industry."
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
