Wellness programs are more popular than ever.

But while more and more companies are stepping up campaigns to encourage exercise and healthy diets, many are finding that penalties are possibly the best prescription for wellness success.

Seven in 10 U.S. companies say that developing a workplace culture where employees are responsible for their health is necessary, a recent survey found. Employers are increasing use of financial incentives, specifically penalties and outcome-based incentives, to improve health outcomes.

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