If, for some crazy reason, you want to alienate your workforce, one of the best ways to do that is to cut back or totally dump your employer-sponsored health coverage.
Global research consultancy TNS surveyed 1,700 U.S. consumers in the 18-64 age range, and found that more than a third (35 percent) would look for another job "if their employer were to discontinue providing health insurance without providing any funds to help repurchase health insurance on their own."
If an employer offers some cash to workers to help them with coverage, the look-for-another-job percent drops to 24. Still, that's a quarter of the workforce.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
